Doug Francis Real Estate Blog in Vienna and McLean, Fairfax and Arlington with a little humor too. Easy Home Search too.
It is time to tell you that there is one essential ingredient when it comes to marketing a house. Back when they first sent me to real estate agent boot camp in the days of telephone cold-calling, the sales gurus talked about condition, location, motivation and pricing before we were shown the Criss-Cross directory and [...]
Recently, when a client was interested in putting together an offer on a particular house we had seen, he asked me if I had picked up a brochure. “No I didn’t. Did you?” Since neither of us had one I decided to contact the listing agent to ask her to email one over to me [...]
For many folks, as the clock strikes 2012, careful plans to sell their home or to buy one go into action. Setting new goals is an important way of improving your life and making each new year more meaningful than the last. Our lives are short and knowing that you are personally responsible for the [...]
When I walked into a neighbor’s Vienna Virginia rambler recently to give her an idea of what needed to be done, I had to be brutally honest about a strategy for selling it. Since she and her husband bought it way back in 1957 when it was a brand new home (she is one of [...]
After 60 days on the market you may start to panic… or take it personally. Been there, seen it before. It is hard to be rejected by 25 people. At REALTOR training school, the instructors tell us it must be “x” and we need to do our best to make a case to help you [...]
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