My Home Staging Consultant who I hire suggested adding the rug to anchor the foyer rather than bare floors

You would think that Northern Virginia real estate agents would get it by now, but I am still seeing some really bad house photos being posted online. It is a trend that a lot of agents across the country poke fun at, and even have blogs of the worst photos seen in their MLS.

Anyone who is looking for a home to buy is starting out on the Internet while sitting at home or at work (yes, we know). Doing online research like moving to Vienna, Virginia is done easily from a living room in San Diego, California. So it seems obvious to me to get house photos right from the get-go and put as many photos of the highest quality into the MLS or a linking site like Google’s Picassa or Flickr.

The MLS site is the obvious place to start because it feeds consumer real estate sites like Trulia, Redfin and Zillow. Yup, those photos taken by me are disseminated by the almighty MRIS which is Northern Virginia’s MLS. So 30 photos definitely get popped in here for fast syndication.

The McLean and Vienna VA real estate markets are highly competitive so having quality, staged photos should be 50% of your home’s marketing strategy. (this is obvious to home buyers)

Here are my tips for better real estate photography:

• If you are unsatisfied with your photos, then hire a professional
• Use a digital camera with a wide angle lens built into the camera
• I update my camera on a regular basis, read more at my FAQs page
• Take plenty of shots (50-100) and then pick and choose on your computer
• Do not use a fish-eye lens because the photos just look too weird
• STAGE your photos by turning on lights, hiding garbage cans etc.
• If the sun isn’t out, then come back later for another cover shot
• Keep in mind that the buyer who is boarding a plane to house-hunt will only have time to see five homes in McLean, and will pick one to buy.
• Don’t be afraid to change the photos… if there was snow on the ground the first time and it is now May, take some new photos then upload them!

Having clear photos is an absolute must, #1 priority for me when I list a property. Why? Because  home buyers wanting to see Mclean or Vienna homes for sale have their iPhone or Droid real estate apps running all the time showing photos, photos and more photos.

Having poor quality real estate photos is a real no, no!

Leave a comment about any bad photos you have seen recently.

Home Bought and Sold June 2010

Gorgeous oak hardwood floors on the entire main level, a finished walk-out basement with a fifth bedroom, huge rec room, work room and plenty of storage.   The master bedroom has a sitting area, two walk-in closets, a luxury bath with a soaking tub and separate shower.

Gourmet kitchen of granite counters and maple cabinets, two gas fireplaces, side load garage, main level laundry, dual zone gas heating and central cooling…

A two level deck is perfect for entertaining and overlooks the yard and woods. Yes, there is a full size hot tub on the lower deck!

See more photos right now on Google Picasa. Use the slide show option.

The home is on lockbox for REALTORS, or you can call Doug Francis, REALTOR, for a private showing @ 703-304-6827 Listed @ $875,000 and Sold @ $875,000!

March came roaring in like a lion in the real estate market as buyers literally surged in once the snow melted and the sun started to shine making our world green again, so next month’s numbers will be impressive.

The driving part of the surge was buyers at the lower end buying homes that allowed people to move up to larger homes in these zip codes. The $8,000 first time buyer credit pushed the move-up buyer who could get a credit up to $6,500 when they entered into a contract by April 30th and settle by the end of June.

But please know that this information is reported from MRIS which is not guaranteed to be 100% accurate but should be considered pretty darn close.

Keep in mind, mortgage rates were still super low (around 5%).

Home sales numbers for 22182 in March 2010:

Spring did arrive early in March this year!.

Home sale numbers for the Town of Vienna, 22180, March 2010

As the closing date approached on one of my recent listings in Fairfax, VA, my clients who had moved due to a job-loss informed me that they had not made mortgage payments for the past few months. Now, when I am filling in my listing paperwork there is a section where I have to ask, “Are you current on your payments?”

The truthful answer last November was, “yes”.

But moving and renting a new place out of the area takes money, and it is easy to picture the financial strain on any family’s budget.

So, there we were approaching an early March settlement and the truth finally surfaced requiring me to recalculate the Seller’s net proceeds. Proceeds? Well, like many folks, this client was upside-down which means they owed more than the property was worth and they knew that they would have to bring cash to the table to sell the home.

But now it was “x” + 5 months of mortgage payments!

Home Sellers bring money to the table to close the sale

Are you thinking that they should have done a short sale? If you have read my posts on the subject you may know why I’m not a fan of pushing sellers into that mine-field of possible deficiency judgments. I do have to warn you of these things! Here is another opinion.

The new numbers were still do-able thanks to some help from their family, and we were headed to settlement as planned until… the buyer’s agent called to say there was a glitch in the sale of his client’s place. Yes, we understood it was contingent on that sale but things had looked firm until the 11th hour.

And, at that 11th hour we got the notice withdrawing from the contract. We were back at square-one now with a looming foreclosure situation.

But then, within a week, the same agent called back to say, “their financing has been approved and we are closing today, is your place still available because my client wants to buy it?”

Obviously the answer was yes! Are you still following this roller coaster?

The Homer Seller’s emotional roller coaster…

Since the old financing had expired and the buyer had to “re-lock” his rate, the new RESPA rules require a “cooling-off period” of seven days before a loan can be closed.

So there we were, on hold with everything teetering in the balance… and then the F-bomb dropped.

Phone rings: “This is Doug,” I said in my upbeat, breezy, yet professional way.

Client: “Hey, I just got a letter from my mortgage company’s law firm saying they are going to FORECLOSE if I don’t get my account up to date, paying $17k-something before April 1, 2010.”

Doug: “Wow, that’s right when you are gonna close. You are really going to need a Virginia real estate attorney to check this out, so why don’t you give John a call at …”

To make a long story short, the attorney advised him to pay the amount to catch up and then sell the place as planned at the end of March. My client took this advice and Fed-Ex’ed a certified check to the mortgage company’s law firm in Maryland.

“Received” they told him the next day and that they would notify his big city mortgage company he was “reinstated” and in good graces.

But, that law firm never sent the check to the big city mortgage company, and my client’s account continued to be flagged “FORECLOSURE”.

So, there we were on March 31st and all set to close, buyer was ready, seller was ready, but the existing mortgage company said “no” because the account was still flagged as a “FORECLOSURE”.

Folks, this is one example how everything can fall apart at the last minute. When you read about the government relaxing rules to make the process easier whether it be a short sale or a foreclosure, please keep in mind that these are unique, often complex situations where human error can cause the whole situation to go beyond the point of return.

If you are interested, I will write another post telling the story of how this situation ended. Anyone?

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Image by SharkeyinColo via Flickr

A significant number of the homes in Northern Virginia were built in the 1950′s, 1960′s, and 1970′s. Yes, a lot has been built since then, but the building booms in those times constructed significantly smaller homes and much faster.The total number of homes built in the 1970′s alone outpaces the most recent boom time.

Best of all, they were pinker, yellower and bluer too.

We have all seen the color scheme and it typically raises the eyebrows of first time home buyers. In fact, most of the sellers probably intended to remodel those baths too when they bought the house years ago. But these bathrooms were built to last, and they still work so they won’t be getting a HGTV overhaul in our game plan because there won’t be a significant ROI.  So, they stay.

Home buyers will overlook the pinks, blues or yellows if the location is right

But often these homes have oak hardwood floors hiding under wall-to-wall carpet, and there have been a series of good updates (and not so good updates) that buyers will appreciate like central heating or AC systems, roofs and gutters, or window and door replacements. Deep down, most of these homes have good bones and are now in great locations.

So sellers need to start thinking like buyers, and who those buyers of their home might be? Today’s home buyers are unique and been trained by HGTV programs like House Hunters or Property Virgins. Open the Washington Post and see if those shows are on tonight and take a peek… it may be an eye opener listening to the comments of the on-camera home buyers.

The hardest concept for home sellers to grasp: It isn’t your house anymore!

A home seller’s starter checklist:

• Paint walls with a modern color with a “flat enamel” finish… it looks richer and conceals imperfections
• Trim should be ultra white for the best, cleanest contrast
• Paint your ceilings “ceiling white”… it will make those lower ceilings look higher
• Light fixtures will need replacing all over the house… think brighter!
• Some carpets may be in good condition or almost new, so have them professionally cleaned
• Expose those hardwood floors hiding under the living room floor… brighten them with a mop or refinish
• Update old kitchen appliances… the Sunday paper may have a “package” deal
• Set a date with a charity or trash removal company to get rid of some of your old stuff
• Clean everything including your windows… a local maid service may do the trick!
• Remove 50% of the clothes, coats, or supplies in your closets…
• Consider renting a storage unit or contacting a “POD” storage service
• In Northern Virginia, there are professionals to do almost any job… so hire them to do the lifting!

No home is perfect, and your goal as a home seller is to help create a series of “wow moments” when a buyer sees your home online, pulls up at the curb, and then walks in your front door.

The home was built in 1993 and featured the expanded floor plan.

Shameless Home Buyer Agent Plug

As my client’s “ buyer agent”, I was able to keep this transaction together even though my clients were in California. Understanding their limited time on the ground here in Northern Virginia, I discovered what they wanted and showed them their options on a few of their cross country house hunting trips. When we discussed mortgages, I was able to uncover a unique solution to dealing with stringent new mortgage lender requirements. And when they decided on this home, put together a strategic offer that beat out a competitive offer.

After all that, there was not an extra fee charged by my company, the Sellers paid the real estate commissions, and my clients bought a great house that they are thrilled with!

If you want to consult with me, then shoot me an e-mail right now…

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Image via Wikipedia

If you are looking to buy or sell a home, I’m sure you have used  Google to do most of your research. In a recent conversation with a REALTOR colleague in Falls Church, Virginia, she shared how home buyers walking into her Sunday open-house already knowing the tax assessment, local school scores, neighborhood comparables and much more. They were well versed in the subject matter (buying a home in that neighborhood) and had brought their A-game. Agents love buyers who are willing to make decisions quickly because our real estate market remains one of the most active in the country.

Home sellers have always reviewed recent comps…

now home buyers are getting well prepped

This change is good and going to get better. But there is something all the Google-ing can’t answer, and that is where a talented agent is going to shine. Knowing the Walkability Score, the school test scores, the Zestimate or the impact the power lines may have will not help understand the true motivations of the decision makers.

Here are some of my musings as I drive through the Wendover Community in Vienna, VA along Lawyers Road between Vienna and Reston.

Please contact me if you are interested in confidentially discussing your home buying options. Many of my clients are senior level technology people, established professionals, and transferees from around the country.

My e-mail address is doug@dougfrancis.com

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Okay consumers… did you know that people buy homes differently today than ten years ago?

Today’s real estate consumer has so much information available that is specific, in depth and literally on demand that it has transformed the role of the real estate agent… for the better. The way consumers get mortgage information is better too as home buyers come prepared often before they look at their first house.

Ten years ago I was one of the first agents to jump at adding Northern Virginia home-search capability to my web site. It was up to date and provided by the people at the MLS, but the photos were few and there were none of the mapping features common today. When I would share with my colleagues that my clients had showed up with five listings that they had already picked and wanted to see, well they would be amazed. Because for years, really, it was the agents who selected that short-list.

And ten years ago when a client told me that they had been pre-qualified online by “Quicken” or BestRate.com it seemed pretty darn exciting. Wow, a pre-approval letter already in hand! Of course we all learned a lesson when those loans occasionally did not arrive on-time or close for a host of reasons (and much finger pointing).

So buying a home should be easier today in 2010 than then, no?

Yes consumers do have more knowledge but with that comes real world application. Because you need to remember that we are still dealing with people, and those people make decisions to act one way or another.

Getting a home ready to sell in the HGTV episode looked pretty easy… de-clutter, some fresh paint, new wall-to-wall carpet, flowering plants, vanilla oil, de-clutter again, clean the windows, and maybe a small kitchen update like granite counter tops.  Yup, all in a neat little half-hour episode.

The funny thing is that the buyers have seen that HGTV episode too and are far too savvy to fall for that superficial hype. Although I agree, any house does look considerably better (but it will take a little more time to finish the staging plan).

You are both using the same home sales “intel”

It’s true. Those home buyers are looking up your home on Google, checking satellite maps, making sure your neighborhood school has good test numbers, calculating how much a high efficiency furnace or new windows may cost, and of course looking at the “Zestimate” or “Walkability Score” of any property of interest.

So what does all this mean? Any active real estate agent will tell you that these consumers are facing house information overload and that the steady hand of a professional real estate agent as the human interface is more essential than ever to get the deal done. It’s just a skill your Google can’t Google.

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If you are or have a friend who is thinking about buying a home and taking advantage of the $8,000 first-time home buyer tax credit, then there are some facts you need to know, and we need to talk today. Especially since everyone and their little brother/sister knows about the current affordability index… more on that below. And this isn’t just information for my real estate clients in Northern Virginia, but for any home buyer out there across the USA!

Home Buyer Tax Credit info you should know:

• There is a deadline: Have a contract by May 1, 2010 and settle before July 1, 2010
• The income caps for the full $8,000:

Individual Filers with a modified AGI of $125,000
Joint Filers with a modified AGI up to $225,000

• First-timers are defined as someone who has not owned a home in the last 3 years
• Primary residence only (main home)
• A fast transaction from contract to closing is 30 days
• Most lenders suggest giving FHA loans a 45 day window
• The Fairfax County Courthouse is closed for Memorial Day.
• If rates change, your lender may have to give you a new estimate with a new review period.

So your strategy needs to start right now because I am seeing multiple offers on many places as buyers are rushing to beat the Home Buyer Tax Credit deadline. Work the time frame backwards for a minute because the big “crush” on mortgage companies will probably come at the end of June (code for delays). I am going to feel a bit uncomfortable if settlement is after the 19th and will advise you of the risk. With many loans today being of the FHA variety, lets move back another 45 days meaning you need a ratified contract by early April!

So what is this affordability index?

Prices are down about 15% since last year, and 30-year fixed rates that were at 6.5% last year are now lower than you may think. For example Curt Gilbert at Bank of America sent me a rate sheet on 10/30/2009 showing an FHA rate at 5.00% with 0.50 points. Conventional financing to $729,000 has rates close to 5.00% too.

For IRS details, (I will update this)

Time is passing quickly and we should be discussing a game plan right now or you may just miss the Home Buyer Tax Credit for 2010. My contact information is on the Contact Me page.

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In the Washington D.C. metro area, we have Realtor Associations in Maryland, D.C., and Virginia, plus many Realtor sub-associations in each state. Some agents get licensed in all three jurisdictions which also means they need to join each association (yes, it does sound like a racket to me too). But, this is where some agents may be trying to skip a step when working on the other side of the river.

Well, the first time the box did not work I just called the agent and left a message. The second time I left a message too. I figured out the Maryland connection through a little detective work… their telephone numbers were area code 301.

Maybe a trench coat would help my business? Or maybe that’s a 301 redirect (too geeky?)

Silence.

No response, no thank you’s, and no call saying that they changed the box so please come back.

They did not care about the situation… probably because driving from Maryland into Northern Virginia almost requires you to go through Tysons Corner where the Capital Beltway is torn up and traffic is snarled 18-hours a day.

The lesson for the Sellers: If your agent installs an out of area lock-box, then you have a gross negligence case.

Maybe it’s time to find someone who cares about selling your home!